The pace of change continues to accelerate. Twenty years ago, a new mobile phone came along every couple of years. Now there are significant developments nearly every month.
Meanwhile financial investors and stock market analysts are as obsessed as ever with the next quarterly report, and this month's share price movements. Each corporate decision is judged in the moment, and hardly ever does anyone look back to the point in time where decisions were made that had serious long term implications, be they positive or negative.
In a world like this, I think that it is more and more important to have absolute clarity as to where you are headed, as a company or as a country. Strategy is only about how you get somewhere, it doesn't describe the destination. Without clarity of destination, you will have no idea how to steer through short term uncertainty. Each touch on the rudder may be correcting your course, or steering you towards the cyclone.
If this sounds extreme - it is. Huge amounts of value can be created or lost for shareholders in a matter of months, if long term business development and short term decision-making diverge.
This is what I mean by short term "must", long term bust. There are many examples of problems where the simple management or Government perspective is that there is something that you must do, because the alternative is too uncertain, or too "expensive". As many companies have discovered, however, putting off the need for long term repositioning in order to preserve short term profits can have disastrous consequences. As an example, Nokia was once a $100bn company - a decade later, it sold its main operating business for rather less than a tenth of this price.
With the world changing more and more rapidly, it's harder and harder to see clearly what the right long term strategy really is...